Combined Warehouse is a family-owned and operated business based in Chicago. Established in 1978, the company has built a solid reputation as a leading warehousing, distribution, and material handling service provider. With a highly-skilled and knowledgeable staff, Combined Warehouse prides itself on delivering effective and efficient solutions to its customers.
Combined Warehouse approached Thrasker with the goal of generating more relevant leads through their online advertising campaigns on Google and social media platforms like Facebook and Instagram. With a crowded market and numerous competitors, Combined Warehouse was looking for a marketing agency to help them stand out.
At Thrasker, we believe that the best approach to any challenge is
extensive industry and keyword research. Those two variables are
necessary in order to determine the most effective audience and
marketing strategies for both platforms. So, for our social media
campaigns, we used multiple formats and different types of ads in
order to test the audience, and see their performance while
guiding them throughout the funnel.
When it comes down to Google ads, our focus was solely on keeping track of the performance of the keywords and constantly adjusting to the audience’s demands. Overall, we can say that the key role was left to our data analysts which allowed us to optimize the Google and social media campaigns to ensure they reached the right people and had the maximum impact.
We can proudly say that the results of our efforts were impressive. Also, the following numbers don’t represent the actual value of the metrics, but their increased percentage after Thrasker took over.
Impression Absolute Top is the percentage of the ad impressions that are shown above the organic results.
Click-Through-Rate (CTR) is a metric that tells the number of clicks that the ad receives divided by the number of times the ad is shown.
Cost-Per-Acquisition (CPA) is a metric that measures the total cost for a customer.
By taking a data-driven approach and conducting thorough research, Thrasker was able to help Combined Warehouse reach its goal of generating more relevant leads and increasing its online visibility. The results speak for themselves, and Combined Warehouse can now confidently continue to grow its business and provide its customers with the best warehousing, distribution, and material handling services.GET A FREE PROPOSAL